{"id":3305,"date":"2017-04-27T09:11:11","date_gmt":"2017-04-27T06:11:11","guid":{"rendered":"http:\/\/ageo.ro\/biz\/?page_id=3305"},"modified":"2020-01-21T09:46:52","modified_gmt":"2020-01-21T07:46:52","slug":"school-pr-event-based-marketing-strategy","status":"publish","type":"page","link":"https:\/\/ageo.ro\/biz\/school-pr-event-based-marketing-strategy\/","title":{"rendered":"School of PR &#038; Event Based Marketing Strategy"},"content":{"rendered":"<div class=\"bt_rc_container\"><section id=\"bt_section69ee32c051f3c\"  class=\"boldSection btLightSkin inherit\"  data-animation-icon=\"no_icon\"><div class=\"port\"><div class=\"boldCell\"><div class=\"boldCellInner\"><div class=\"boldRow \" ><div class=\"boldRowInner\"><div class=\"rowItem col-md-12 col-ms-12  btTextLeft\"  data-width=\"12\"><div class=\"rowItemContent\" ><div class=\"btClear btSeparator topSmallSpaced bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"bpgPhoto btTextCenter\" ><div class = \"btImage\"><img src=\"https:\/\/ageo.ro\/biz\/wp-content\/uploads\/2019\/12\/Event-cover-2020.png\" alt=\"https:\/\/ageo.ro\/biz\/wp-content\/uploads\/2019\/12\/Event-cover-2020.png\" ><\/div><\/div><div class=\"btClear btSeparator topSmallSpaced bottomSmallSpaced noBorder\" ><hr><\/div><a href=\"https:\/\/bit.ly\/2sv9UlC\" class=\"btBtn btBtn btnFilledStyle btnAccentColor btnSmall btnNormalWidth btnInlinePosition btnNoIcon\"  target=\"_blank\"><span class=\"btnInnerText\">Formular \u00censcriere<\/span><\/a><div class=\"btClear btSeparator topSmallSpaced bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><p style=\"text-align: justify;\">Intr\u0103 \u00een lumea speciali\u015ftilor \u00een rela\u0163ii publice, comunicare, marketing sau a organizatorilor de evenimente \u015fi afl\u0103 ce trebuie s\u0103 faci pentru a deveni un profesionist \u00een domeniu!<\/p>\n<p style=\"text-align: justify;\">AGEO Events organizeaz\u0103 o nou\u0103 sesiune de trainiguri, axate pe dezvoltarea de Strategii de Marketing (EventBasedMarketing), Strategii de Comunicare \u015fi Rela\u0163ii Publice!<\/p>\n<p style=\"text-align: justify;\">AGEO Events (prin diviziile sale, Weddings \u015fi Biz) \u00ee\u0163i propune s\u0103 \u00eenve\u0163i \u015fi s\u0103 investe\u015fti \u00een preg\u0103tirea propriilor exper\u0163i sau \u00een dezvoltarea unui departament de marketing \u015fi rela\u0163ii publice dedicat, care s\u0103 aduc\u0103 rezultate cantitative \u015fi calitative \u00een beneficiul institu\u0163iei pe care o reprezin\u0163i.<\/p>\n<\/div><div class=\"btClear btSeparator topSmallSpaced bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><h5><span style=\"color: #373a85;\"><strong>DE CE ACEST TRAINING?<\/strong><\/span><\/h5>\n<p>Trainigul pune bazele teoretice \u015fi practice \u00een domeniile PR-ului \u015fi EBM-ului (EventBasedMarketing).<\/p>\n<ul>\n<li>Vrei s\u0103 afli care sunt tendin\u0163ele actuale \u00een promovarea unui business?<\/li>\n<li>Vrei s\u0103 \u015ftii ce trebuie s\u0103 faci pentru a fi \u201cauzit\u201d prin multitudinea de mesaje \u015fi evenimente din pia\u0163\u0103?<\/li>\n<li>Vrei s\u0103 \u00eenve\u0163i cum s\u0103 devii un bun manager de evenimente sau coordonator al unui departament de marketing, rela\u0163ii publice?<\/li>\n<li>Vrei s\u0103 afli cum s\u0103 creezi profilul grupului t\u0103u \u0163int\u0103 \u015fi cum s\u0103 \u00eel aduci al\u0103turi de tine?<\/li>\n<li>Vrei s\u0103 \u015ftii cum s\u0103 creezi experiente WOW pentru publicul t\u0103u \u0163int\u0103 sau pentru comunitatea ta de followers?<\/li>\n<li>Vrei s\u0103 \u00eenve\u0163i cum s\u0103 utilizezi tehnicile de promovare pentru mediatizarea evenimentului?<\/li>\n<li>Vrei ca strategiile tale de marketing \u015fi PR s\u0103 fie performate \u015fi s\u0103 aduc\u0103 profit, s\u0103 fie vizibile, sustenabile \u015fi s\u0103 aib\u0103 un real impact \u00een societate?<\/li>\n<\/ul>\n<p>Cursul \u201eSchool of PR &amp; EBM Strategy\u201d \u00ee\u0163i prezint\u0103, pas cu pas, care sunt elementele principale \u00een dezvoltarea campaniilor de rela\u0163ii publice \u015fi \u00een managementul evenimentelor de business, parte a strategiei de marketing \u015fi rela\u0163ii publice, de la idee la implementare.<\/p>\n<\/div><div class=\"btClear btSeparator topSmallSpaced bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><h5 style=\"text-align: justify;\"><span style=\"color: #373a85;\"><strong>DE CE S\u0102 PARTICIPI LA TRAINING?<\/strong><\/span><\/h5>\n<ul>\n<li style=\"text-align: justify;\">Vei \u00eenv\u0103\u0163a care sunt tendin\u0163ele actuale \u00een promovarea unui business \u015fi ce trebuie f\u0103cut pentru a fi \u201cauzit\u201d prin multitudinea de mesaje \u015fi evenimente din pia\u0163\u0103.<\/li>\n<li style=\"text-align: justify;\">Vei \u00eenv\u0103\u0163a cum s\u0103 devii un bun coordonator al unui departament de marketing, rela\u0163ii publice, manager de evenimente \u015fi s\u0103 \u00een\u0163elegi rolul acestuia \u00een promovarea intern\u0103 \u015fi extern\u0103 a companiei.<\/li>\n<li style=\"text-align: justify;\">Vei \u00eenv\u0103\u0163a cum s\u0103 creezi un concept clar \u015fi o strategie func\u0163ional\u0103 pentru o campanie de rela\u0163ii publice sau de marketing.<\/li>\n<li style=\"text-align: justify;\">Vei \u015fti cum s\u0103 realizezi diagrama unui eveniment, cum s\u0103 \u00eel planifici \u015fi cum s\u0103 \u00ee\u0163i organizezi echipa de management al evenimentului.<\/li>\n<li style=\"text-align: justify;\">Vei \u00eenv\u0103\u0163a cum s\u0103 formezi profilul participan\u0163ilor la eveniment, grupul t\u0103u \u0163int\u0103, cum s\u0103 \u00eei aduci al\u0103turi de tine \u015fi cum s\u0103 utilizezi diferite tehnici pentru definitivarea conceptului \u015fi a identit\u0103\u0163ii campaniei tale.<\/li>\n<li style=\"text-align: justify;\">Vei \u015fti cum s\u0103 stabile\u015fti bugetele \u00een func\u0163ie de cheltuielile implicate \u015fi cum trebuie urm\u0103rit un cash-flow al unei strategii sau al unui eveniment.<\/li>\n<li style=\"text-align: justify;\">Vei dob\u00e2ndi cuno\u015ftin\u0163e de urm\u0103rire \u015fi evaluare a evenimentului, follow-up, \u00eenregistrarea feedback-ului participan\u0163ilor \u015fi perfec\u0163ionarea strategiilor de organizare viitoare.<\/li>\n<li style=\"text-align: justify;\">Vei \u015fti cum s\u0103 gestionezi rela\u0163ia cu mass-media \u015fi cu publicurile tale (interne, externe) \u015fi s\u0103 \u015ftii care sunt canalele media de interes \u015fi cu poten\u0163ial maxim de promovare a afacerii tale.<\/li>\n<li style=\"text-align: justify;\">Vei descoperi modele de succes \u015fi vei primi sfaturi \u00een organizarea unei campanii de responsabilitate social\u0103, element important \u00een dezvoltarea oric\u0103rei companii.<\/li>\n<li style=\"text-align: justify;\">Vei \u00eenv\u0103\u0163a cum s\u0103 utilizezi tehnicile de promovare pentru mediatizarea evenimentului.<\/li>\n<\/ul>\n<\/div><div class=\"btClear btSeparator topSmallSpaced bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><h5 style=\"text-align: justify;\"><span style=\"color: #373a85;\"><strong>OBIECTIVELE\u00a0 CURSULUI:<\/strong><\/span><\/h5>\n<ul>\n<li style=\"text-align: justify;\">Ini\u0163ierea \u015fi preg\u0103tirea practic\u0103 a cursan\u0163ilor \u00een vederea organiz\u0103rii de campanii de PR, comunicare \u015fi marketing;<\/li>\n<li style=\"text-align: justify;\">Oferirea unei metodologii clare de startegii de marketing \u015fi management de eveniment, pentru inovarea \u015fi crearea unui concept de eveniment cu impact real, adaptat condi\u0163iilor pie\u0163ei \u015fi nevoilor publicului \u0163int\u0103;<\/li>\n<li style=\"text-align: justify;\">Valorificarea poten\u0163ialului de promovare al fiec\u0103rui eveniment planificat, av\u00e2nd la dispozi\u0163ie cele mai noi tehnici de comunicare, cerin\u0163ele din mass-media \u015fi exemple de bune practici.<\/li>\n<\/ul>\n<\/div><div class=\"btClear btSeparator topSmallSpaced bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><h5><span style=\"color: #373a85;\"><strong>GRUPUL \u0162INT\u0102:<\/strong><\/span><\/h5>\n<ul>\n<li style=\"text-align: justify;\">coordonatori departamente de marketing \u015fi rela\u0163ii publice;<\/li>\n<li style=\"text-align: justify;\">referen\u0163i sau asisten\u0163i \u00een marketing;<\/li>\n<li style=\"text-align: justify;\">referen\u0163i sau asisten\u0163i comunicare \u015fi rela\u0163ii publice;<\/li>\n<li style=\"text-align: justify;\">event planneri, coordonatori de activit\u0103\u0163i de protocol;<\/li>\n<li style=\"text-align: justify;\">persoanele care doresc s\u0103 \u00eenceap\u0103 o carier\u0103 \u00een event management sau rela\u0163ii publice;<\/li>\n<li style=\"text-align: justify;\">persoanele care vor s\u0103 \u00ee\u015fi dezvolte propria afacere \u00een domeniu sau care organizeaz\u0103 evenimente pentru compania \u00een care activeaz\u0103.<\/li>\n<\/ul>\n<\/div><div class=\"btClear btSeparator topSmallSpaced bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><h5><span style=\"color: #373a85;\"><strong>PROGRAMUL CELOR 3 ZILE DE TRAINING<br \/>\n<\/strong><\/span><\/h5>\n<ul>\n<li><span style=\"color: #373a85;\">Ziua\u00a0 1 (21 februarie 2020)<\/span><\/li>\n<\/ul>\n<p>Introducere \u00een Marketing &amp; PR, New Rules, Channels and Trends<\/p>\n<ul>\n<li><span style=\"color: #373a85;\">Ziua 2 (22 februarie 2020)<\/span><\/li>\n<\/ul>\n<p>Managementul performan\u0163ei companiei axat pe marketing strategic bazat pe organizarea evenimentelor<\/p>\n<p>Managementul organiz\u0103rii evenimentelor corporate<\/p>\n<ul>\n<li><span style=\"color: #373a85;\">Ziua 3 (23 februarie 2020)<\/span><\/li>\n<\/ul>\n<p>Componen\u0163a Departamentului de Marketing \u015fi Rela\u0163ii Publice<\/p>\n<p>Fi\u015fa postului unui manager de evenimente\/ coordonator PR\/ specialist comunicare\/ event specialist<\/p>\n<p>Evaluarea abilit\u0103\u0163ilor unui manager de evenimente<\/p>\n<p>Evaluarea personal\u0103 \u015fi descoperirea abilit\u0103\u0163ilor personale \u015fi profesionale<\/p>\n<\/div><div class=\"btClear btSeparator bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><h5><span style=\"color: #373a85;\"><strong>DESPRE TRAINER<\/strong><\/span><\/h5>\n<p><a href=\"http:\/\/ageo.ro\/biz\/wp-content\/uploads\/2015\/09\/amalia-georgescu-2.jpg\" data-rel=\"lightbox-gallery-dURRRR1a\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" class=\"alignleft wp-image-1995 size-thumbnail\" src=\"http:\/\/ageo.ro\/biz\/wp-content\/uploads\/2015\/09\/amalia-georgescu-2-160x160.jpg\" alt=\"Amalia Georgescu\" width=\"160\" height=\"160\" srcset=\"https:\/\/ageo.ro\/biz\/wp-content\/uploads\/2015\/09\/amalia-georgescu-2-160x160.jpg 160w, https:\/\/ageo.ro\/biz\/wp-content\/uploads\/2015\/09\/amalia-georgescu-2-180x180.jpg 180w, https:\/\/ageo.ro\/biz\/wp-content\/uploads\/2015\/09\/amalia-georgescu-2-300x300.jpg 300w, https:\/\/ageo.ro\/biz\/wp-content\/uploads\/2015\/09\/amalia-georgescu-2-600x600.jpg 600w, https:\/\/ageo.ro\/biz\/wp-content\/uploads\/2015\/09\/amalia-georgescu-2-540x540.jpg 540w, https:\/\/ageo.ro\/biz\/wp-content\/uploads\/2015\/09\/amalia-georgescu-2-1080x1080.jpg 1080w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/a>Cursul \u201eSchool of PR &amp; Events Based Marketing Strategy\u201d este organizat de AGEO Events \u015fi sus\u0163inut de <strong>Ec. Amalia Georgescu,<\/strong> consultant, speaker, designer de evenimente \u015fi trainer autorizat, cu o experien\u0163\u0103 de peste 15 ani \u00een organizarea de evenimente, dezvoltarea \u015fi implementarea de diverse strategii de rela\u0163ii publice, comunicare \u015fi marketing. P\u00e2n\u0103 \u00een prezent a organizat \u015fi coordonat peste 1000 de evenimente private \u015fi corporate, la nivel na\u0163ional \u015fi interna\u0163ional.<\/p>\n<p>\u201e<em>Tr\u0103ie\u015fte o via\u0163\u0103 cu sens. De aici rezult\u0103 fericirea<\/em>.\u201d (A.G.)<\/p>\n<p>\u00cen acest mod \u00eei place s\u0103 \u00eei \u00eencurajeze pe cei cu care lucreaz\u0103. A ales comunicarea \u015fi marketingul ca direc\u0163ii care s\u0103 \u00eei defineasc\u0103 cariera. <strong>Amalia Georgescu<\/strong> sus\u0163ine cursuri de Comunicare \u015fi Dezvoltare Personal\u0103, PR \u015fi Comunicare \u00een Afaceri, Marketing \u015fi Management de Eveniment \u015fi \u00eei place s\u0103 abordeze diferit marketingul \u015fi rela\u0163iile publice, miz\u00e2nd pe o vizibilitatea c\u00e2t mai mare a companiilor \u00een strategiile de promovare.<\/p>\n<p>De profesie economist, <strong>Amalia Georgescu<\/strong>, este absolvent\u0103 a specializ\u0103rii marketing a <em>Facult\u0103\u0163ii de Economie \u015fi Administrarea Afacerilor, Universitatea \u201eAl.I.Cuza\u201d Ia\u015fi<\/em> \u015fi are studii de masterat \u00een <em>Conceperea \u015fi Marketingul Produselor Noi,<\/em> \u00een cadrul <em>Universit\u0103\u0163ii Tehnice \u201eGh. Asachi\u201d Ia\u015fi<\/em>. A ob\u0163inut ulterior diverse specializ\u0103ri \u015fi certific\u0103ri \u00een Comunicare, Rela\u0163ii Publice, Managementul \u015fi Stylingul de Eveniment. In prezent este doctorand in cadrul departamentului Inginerie &amp; Management al facultatii DIMA (Design Industrial &amp; Managementul Afacerilor), Universitatea Tehnica Gheorghe Asachi Iasi, studiind si facand cercetari cu privire la sistemele relationare in cadrul structurilor de afaceri asociative.<\/p>\n<p><strong>Amalia Georgescu<\/strong> a lucrat cu \u015fi pentru <em>FEAA \u2013 Universitatea \u201cAl. I. Cuza\u201d, Facolt\u00e0 di Economia-Universit\u00e0 degli Studi Perugia (IT), DAL Consulting, GAL \u201cValea Siretului de Sus\u201d, BIOCOMP, EVENT Consulting, FLP, ISPAL, AVISSO, URBIO, Funda\u0163ia \u201cStar of Hope\u201d, Funda\u0163ia \u201cSalva\u0163i Copiii\u201d, TELE\u2019M, Salonul StefanART, Colegiul Richard Wurmbrand, ACS NAVOBI, Platforma Business Days<\/em> etc. Pentru ace\u015fti clien\u0163i, \u015fi mul\u0163i al\u0163ii, a organizat evenimente corporate sau private, conferin\u0163e tematice, festivaluri, conferin\u0163e de pres\u0103, seminarii, team-buildinguri, lans\u0103ri de produse \u015fi servicii, concerte, gale aniversare, campanii de fundraising, comunicare \u015fi PR, emisiuni televizate, strategii de marketing \u015fi planuri de afaceri. De asemenea, a organizat \u015fi decorat sute de evenimente private, zile de na\u015ftere, a organizat \u015fi sus\u0163inut cursuri \u015fi piese de teatru, seri tematice \u015fi evenimente culturale.<\/p>\n<\/div><div class=\"btClear btSeparator bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><h5><span style=\"color: #373a85;\"><strong>C\u00c2T INVESTE\u015eTI?<\/strong><\/span><\/h5>\n<p>Investi\u0163ia total\u0103 este de<span style=\"color: #373a85;\"><strong> 600 lei (3 zile, 09:00-17:00) <\/strong><\/span>\u015fi cuprinde:<\/p>\n<ul>\n<li>Accesul la curs, exerci\u0163iile \u015fi dezbaterile din cadrul acestuia;<\/li>\n<li>\u00cendrumarea trainerului pe tot parcursul evenimentului;<\/li>\n<li>Strategii \u015fi informa\u0163ii concrete, u\u015for de aplicat, adaptate cerin\u0163elor actuale ale pie\u0163ei;<\/li>\n<li>Suportul de curs \u015fi alte materialele de studiu, \u00een format electronic;<\/li>\n<li>Diplom\u0103 de participare eliberat\u0103 de AGEO Events;<\/li>\n<\/ul>\n<\/div><div class=\"btClear btSeparator bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><h5><strong><span style=\"color: #373a85;\">BONUS RECOMANDARE PENTRU TINE!<\/span><\/strong><\/h5>\n<p>*Dac\u0103 aduci un prieten cu tine la curs, prime\u015fti 10% discount la taxa de \u00eenscriere.<\/p>\n<\/div><div class=\"btClear btSeparator bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><h5><span style=\"color: #373a85;\"><strong>CE PIERZI DAC\u0102 NU PARTICIPI?<\/strong><\/span><\/h5>\n<ol>\n<li>Nu vei \u015fti ce \u00eenseamn\u0103 adev\u0103ratul EBM \u015fi cum s\u0103 faci o campanie de rela\u0163ii publice de impact.<\/li>\n<li>Nu vei cunoa\u015fte cerin\u0163ele actuale \u015fi nu vei \u015fti ce strategii de promovare \u015fi comunicare au impact pe pia\u0163\u0103.<\/li>\n<li>Nu vei \u015fti cum s\u0103 gestionezi corect rela\u0163ia cu mass-media \u015fi cum s\u0103 \u00ee\u0163i faci parteneriate strategice, de durat\u0103.<\/li>\n<li>Nu vei \u015fti cele 5 reguli de aur din PR \u015fi EBM.<\/li>\n<li>Nu vei \u015fti cum s\u0103 valorifici ideile \u015fi resursele pe care le de\u0163ii.<\/li>\n<li>Nu vei \u015fti cum s\u0103 gestionezi un buget \u015fi cum s\u0103 te asiguri c\u0103 nu ie\u015fi \u00een pierdere.<\/li>\n<li>Nu vei \u015fti cum s\u0103 stabile\u015fti pre\u0163ul corect pentru evenimentul t\u0103u \u015fi cum s\u0103 atragi partenerii\/sponsorii, pentru a-\u0163i optimiza serviciile oferite c\u0103tre clien\u0163ii t\u0103i.<\/li>\n<li>Nu vei \u015fti cum s\u0103 \u00eempar\u0163i rolurile \u015fi cum s\u0103 motivezi membrii echipei.<\/li>\n<li>Nu vei \u015fti cum s\u0103 \u00ee\u0163i \u00eenfrun\u0163i anumite temeri \u015fi s\u0103 folose\u015fti corect p\u00e2rghiile de care ai nevoie pentru reu\u015fita evenimentului t\u0103u.<\/li>\n<\/ol>\n<\/div><div class=\"btClear btSeparator bottomSmallSpaced noBorder\" ><hr><\/div><div class=\"btText\" ><p>Pentru \u00eenscrieri si bilete, te rug\u0103m s\u0103 accesezi <em><span style=\"text-decoration: underline;\"><span style=\"color: #373a85; text-decoration: underline;\"><\/span><\/span><\/em>.<\/p>\n<p>Pentru informa\u0163ii suplimentare ne pute\u0163i contacta la num\u0103rul de telefon 0753.041.645 sau prin email la <u><a href=\"mailto:contact@ageo.ro\"><span style=\"color: #373a85;\">contact@ageo.ro<\/span><\/a><\/u><u><\/u>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":16747,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/ageo.ro\/biz\/wp-json\/wp\/v2\/pages\/3305"}],"collection":[{"href":"https:\/\/ageo.ro\/biz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ageo.ro\/biz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ageo.ro\/biz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ageo.ro\/biz\/wp-json\/wp\/v2\/comments?post=3305"}],"version-history":[{"count":41,"href":"https:\/\/ageo.ro\/biz\/wp-json\/wp\/v2\/pages\/3305\/revisions"}],"predecessor-version":[{"id":16754,"href":"https:\/\/ageo.ro\/biz\/wp-json\/wp\/v2\/pages\/3305\/revisions\/16754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ageo.ro\/biz\/wp-json\/wp\/v2\/media\/16747"}],"wp:attachment":[{"href":"https:\/\/ageo.ro\/biz\/wp-json\/wp\/v2\/media?parent=3305"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/ageo.ro\/biz\/wp-json\/wp\/v2\/yst_prominent_words?post=3305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}